Amazon Set to Conquer Australia Post
Massive investment brings postal service into the 21st century
Billions of dollars invested in improving the capacity of Australia Post parcel delivery facilities during COVID have underpinned the move bringing the company into line with.
Amazon, the retail giant, is planning to recruit a handful of entrepreneurs to expand its delivery network. Jeff Bezos-owned Amazon is poised to become the equivalent of a post office for Myer in a major delivery partnership announced on Thursday. Australia Post commands about 82% of the parcel delivery market in Australia, but Amazon is looking to take a bite out of that market share.
Amazon has been recruiting smaller delivery companies in Australia to help it expand its reach. The company is offering these companies a variety of incentives, including financial support, training, and access to Amazon's technology and customer base.
The move by Amazon is likely to put pressure on Australia Post, which has been struggling to keep up with the demand for parcel deliveries. The company has been investing heavily in its infrastructure and technology, but it has still been facing delays and outages.
The entry of Amazon into the Australian parcel delivery market is likely to intensify competition and lead to lower prices for consumers. It is also likely to put pressure on Australia Post to improve its service.
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